Growing a business is a grueling, albeit rewarding, endeavor. No matter your industry, establishing a strong presence and winning over new customers requires considerable effort. One of the most effective ways you can expand your company’s influence is through authority marketing—specifically, by publishing a book.
Publish a book for effective authority marketing.
Authority marketing allows a professional or brand to position themselves as an industry expert, promoting their own expertise and leveraging that to more easily sell their products and services. One of the best ways to establish yourself as an industry thought leader is to publish a best-selling book.
1. Publish a book so that your leads find you.
A published book will help you grow your business by automatically generating leads. You’ll show prospective clients that you can answer their questions and solve their problems. Instead of telling them about your new product or service through email or other advertising, you’ll provide value without the expectation of a return by offering your advice and insights. Impressed by your industry expertise, leads will come to you, eager to try out your products or services.
2. Boost your credibility and that of your business.
If you instill trust in your brand right from the beginning, people will be willing to spend more than they would if they weren’t already convinced of your professionalism and knowledge. In 2021, Deloitte reported that “on average, consumers spend 25% more money on trusted brands.” And if you establish a meaningful connection with your customers through powerful stories, they’ll also be more loyal.
3. Increase your conversion rate from sales call to closed client.
The more name recognition you can build for your brand, the easier it will be to convert leads into paying customers. Think about it this way: All else being equal, would you rather be treated by the sports medicine doctor who wrote the book on knee pain options or the one who did not? What about the IT managed service provider who wrote the book on cybersecurity best practices or the one who did not? The answer is obvious.
4. Land new and more prestigious speaking gigs.
The primary purpose of publishing a business book is to establish yourself as a thought leader in your industry. This opens the door to prestigious speaking opportunities, which also help cement your reputation and drive even more growth for your business. And, if you’re already fully booked as a speaker, a best-selling book lets you raise your rates.
5. Expand your consulting base.
Another benefit of establishing yourself as a thought leader by publishing a bestseller is that it can help you expand your consulting base by attracting new and respected consulting gigs. Again, this creates a virtuous circle by boosting your reputation and the growth of your business, which will allow you to increase your consulting fees if you’re already fully booked.
6. Secure corporate board positions.
By publishing a book, you’ll position yourself for inclusion on corporate boards, expanding your career and corporate influence even further. Your industry peers, members of search committees, and even those doing your background check will read your book, so present yourself in your best voice.
Don’t have time? You can still publish a book with your knowledge and in your voice.
You can publish a book, whether it’s a public-facing memoir, self-help book, or business book, with a minimal time commitment. The secret is that you don’t have to write it yourself—that’s what ghostwriters like us are for.
Ghostwriting: Your story, your voice, your words—just organized, typed, edited, formatted, and promoted by someone else.
Your ghostwritten book is still your story, your insights, your ideas—the words are just written by a professional you’ve hired. Your ghostwriter will conduct a series of interviews with you to extract the most important insights and anecdotes and take note of how you speak, which will allow them to write the book in your authentic voice.
One interview a week is all you need to commit to.
You don’t need to dedicate a lot of time to your ghostwritten book. All your ghostwriter needs is your time for a handful of interviews—just once a week for 12 weeks is enough, but if you’d rather structure the interview schedule in a different way, our ghostwriters are always happy to be flexible.
While you focus on your company, we’ll write your book.
Once the interview stage is finished, we’ll periodically check in with you as we write your book, gathering your feedback and implementing it accordingly. Before you know it, you’ll have a finished manuscript ready to take your business to the next level.
Build your brand meaningfully with our professional ghostwriters.
The best time to get started on your book is now. The earlier you start, the earlier you can reap the multitude of benefits that a professional book offers and reach new heights in your career. If you’re not sure how you should structure your book or what story you should tell, don’t worry—our ghostwriters can help you flesh out an engaging narrative, no matter what your business and background are.
Ready to reap the benefits of having “best-selling author” next to your name?
Once your name is out there as a leader in your field, you can capitalize on the chance to add even more value, providing meaningful insights that genuinely help your customers or peers. As you build your reputation, you can generate a virtuous circle, where success begets more success.
If you’re ready to start growing your business with a book today, reach out to discuss our various ghostwriting packages and how our expert ghostwriters can write you a bestseller.